This is a series of gashapon (capsule toys) or trading figures depicting characters from science fiction.
Here's an interesting trading kit lineup of EVA plastic model kits that are simple to build and will each feature 22 points of articulation upon completion! You get to build 15cm-tall EVA-00 (molded in blue), EVA-01 (molded in purple), and EVA-02 (molded in red). Each comes with optional hands and weapons for a slew of posing possibilities! Sold by the box of 10, containing some of each of the three EVAs.