This is an item of stationery (paper or writing goods), or other small merchandise such as good-luck charms, mascot straps, et cetera.
This cute little fabric charm, patterned after traditional Japanese omamori charms, will make you smile with its charming image of Yui Hirasawa from "K-On!" It measures about 7.7cm by 5cm. Carry it with you everywhere you go!