From the Good Smile Company website:
From "LoveLive! School Idol Festival" comes Umi Sonoda dressed up in a cheerleader outfit as the latest in the figFIX series of figma-sized statue figures! Umi is ready to stand by your side and cheer you on to the best of her ability!! The face plates can also be swapped out with those included with the previously released figma Umi Sonoda for all sorts of options! Be sure to add her to your collection!