This is an item of stationery (paper or writing goods), or other small merchandise such as good-luck charms, mascot straps, et cetera.
She's cute, she's shy, she really wants to tell you how she feels but she just can't--she's Toeto! And here she is, as an adorable little charm to carry with you everywhere you go, attached to your cellphone, keychain, or portable game system via the lobster-claw clasp attached to a fabric loop. Take her home with you today and help her feel a little less lonely!