This is a cushion cover, pillow cover, towel, or cloth.
Here's a pretty pink pillow that's delightfully soft and squooshable, with its upper surface made from a luscious plush fabric. It also happens to closely resemble the face of Gloomy Bear! Gloomy Bear's big black eyes and petite nose are made from felt and sturdily stitched into place. Equally at home on sofa, bed, or under a small pet, this game-prize item from Taito, measuring a big 40cm across, is just what you need to rest your head on during those long winter nights--but just be careful because, after all, it's Gloomy Bear...! Check out the slightly more gory version, too, linked below!