This is an item of stationery (paper or writing goods), or other small merchandise such as good-luck charms, mascot straps, et cetera.
Kudryavka Noumi, the three-quarters-Russian cutie from "Little Busters Ecstasy," strikes a pretty pose with her trademark hat and cloak. This flexible plastic pencil board meaures 25.8cm (10.15 inches) by 18.2cm (7.16 inches), and wipes clean with a damp cloth. Cute and collectible!