This is a strap, keyholder, or charm.
Now you can keep your cellphone or monitor clean with Merarou's help! This screen cleaner looks just like one of his paws, and you can use his pink toes to wipe down anything with a screen that gets a little smudgy. It's about 7.5cm by 6cm, and is attached to a springy plastic coil and a fabric loop to dangle from your phone for easy access.
Please note that the photos shown are of a prototype; the production version may vary.