This is a stuffed animal, plush figure or other plush toy.
Known as "Cubchoo" outside Japan, Kumashun is an ice-based Pokemon with a runny nose! This plush version, complete with plush nasal discharge, is about 16.5cm in his sitting pose, and looks a bit embarrassed (as well he might). Take him home with you today! Tissues not included.
Please note that the photos shown are of a prototype; the production version may vary.