This is a tote bag or other bag.
Kyubey from "Puella Magi Madoka Magica" can hang around with you all day long in the form of this cute neck pouch! It's made of soft stuffed plush, and is about 12cm by 9.5cm with a zipper across the top of his head and an attached cord for carrying. Super-cute and practical, too!
Please note that the photos shown are of a prototype; the production version may vary.