This is a stuffed animal, plush figure or other plush toy.
What a warehouse find! This game-prize item was produced by Sega in 2003. That silly old bear, Winnie the Pooh, has been reading stretched out on a tatami mat, and pauses to take a brief snooze, with a bit of greenery in his mouth. Pooh's shirt is made of fabric printed with a pattern of li'l dragonflies! The tatami mat Pooh rests on is 17cm (almost 6 3/4 inches) by 13cm (a bit over 5 inches). Quantities are extremely limited, so get yours while you can!