This is a strap, keyholder, or charm.
From the Bocchi-kun series comes a rubber mascot of Phichit Chulanont from "Yuri!!! on Ice"! He measures about 7cm tall.
“Bocchi” comes from the Japanese phrase “hitori bocchi”, meaning ‘all alone’ or ‘all by oneself’, and this series tries to depict characters in a position representative of this phrase—looking a little lonely and in need of your attention!